Brand From scratch
Company Brief
Balanced Denim is a clothing company that focuses on water usage while making their denim jeans. One pair of jeans roughly wastes 1800 gallons of water while BD only uses 2 gallons per pair. Sustainable fashion is the future so creating a brand that does good for the earth while being budget friendly is what we are made of.
LOGO DESIGN
For this logo, I wanted to use the full name as my main design that is seen on all packaging and store front. I connected the L in balanced and the D in denim to make the logo have a tighter look to it. The color green is often associated with eco-friendly which helps the viewer have a better understanding of what the brand is all about.
LETTER-MARKWhile designing the full name is perfect for a retail business, having a letter-mark design helps with giving a variety for the client to use for different medias and design applications for merchandise.
Storefront
Unisex T-Shirt
Journal using Recycled Materials
Shopping bag
Unisex White Cap
LOGO DETAIL INFORMATION